Brand Guidelines
The colors and type that make Elev8 look like Elev8.
The mark
Logo
Two lockups cover every surface. Use the white mark on dark or photographic backgrounds; use the horizontal wordmark on light backgrounds.
The palette
Color
A warm, neutral foundation with two purposeful accents. These map 1:1 to Avada Global Colors 1–8. Tap any swatch to copy its hex.
Muted Sage — primary accent
The signature Elev8 green. Buttons, tags, icons, dots, links, and highlights. If something should feel “branded,” it’s usually this.
Burnt Sienna — lead accent
A small, deliberate warm spark. Eyebrows, stat numbers, and marquee marks — mostly on the home page. Never on buttons; use sparingly.
The voice
Typography
An editorial serif for headlines, a clean grotesque for everything else. Two families, endlessly flexible.
Type scale — Fraunces headings
letter-spacing .26em · UPPERCASE
color Taupe Grey / Accent
Clinician-led IV hydration, delivered wherever you recover best.
color Slate
Every visit starts with a health screen and is administered by a licensed professional — care you can actually feel.
color Slate
These statements have not been evaluated by the FDA.
color Taupe Grey
Putting it together
In use
Eyebrow, headline, lead, body, and a sage call to action — the system working as one.
Why Elev8
Wellness that meets you where you are.
Clinician-built drips for performance, recovery, and everyday resilience.
Delivered by registered nurses and paramedics, with a screening before every visit. No clinics, no waiting rooms — just results, on your schedule.